HANNAH NAOMI JEWELRY

Social Media & Content Management | 2018 - 2025

My Role at Hannah Naomi

I managed and created all daily social content, brand campaigns, and digital communications for Hannah Naomi Jewelry across Instagram, Pinterest, TikTok, Facebook, Etsy, and blog platforms. I developed launch strategies, styled and photographed content, wrote captions, and built a system that balanced voice, visuals, and organization. From content planning to execution, I shaped how the brand looked, sounded, and connected with its audience.

Tools & Workflow

Platforms: Instagram, Pinterest, Facebook, TikTok, Etsy, Blog
Planning: Planoly for grid and caption scheduling, Google Calendar & Sheets for campaign planning and task tracking
Design & Editing: Adobe Creative Suite — Photoshop, Lightroom, Rush, InDesign
Content: Shot and edited flat lays, model photos, lifestyle imagery, and short-form video (Reels/TikToks)
Execution: Created, scheduled, and posted all daily content independently
Collaboration: Collaborated with the founder and ops team for campaign timing and visuals.

Campaign Graphics

I designed social media graphics for product drops and sales that were minimal, sophisticated, and attention-grabbing — always aligned with the brand’s visual tone.

Brand Voice & Tone

Minimal, sophisticated, and informative — with a touch of fun. I helped evolve the brand’s voice from boutique-serious to subtly playful and approachable, helping it stand out in a crowded market.

Impact Highlights

Contributed to consistent year-over-year growth across Instagram and Etsy
Built repeatable systems for campaign and daily content planning
Strengthened brand cohesion across visuals, voice, and customer touchpoints

At Hannah Naomi, I wore every hat — photographer, stylist, strategist, and content manager. I built a content strategy rooted in visuals, voice, and consistency — and loved every minute of it.